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Over at TOPP, we’ve been talking recently about the “spectrum of engagement” — in other words, providing a variety of ways that people can engage with a website, ranging from quick & easy (e.g., thumbs-up-ing something) to slow and involved (e.g., writing a blog post or signing up for an account).  It’s obviously important to [...]

This week, TOPP moved into additional, (maybe) temporary office space, to alleviate some of the crowding at our office in the West Village.  We were looking for a place that was convenient, comfortable, and most of all, available immediately (backstory is that we’ve been basically sitting on top of each other at our W. 12th [...]

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